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Celebrating Our Stories: Why Black History Month Matters and How AfroTouch Design is Making History

Georgina Fihosy

Posted on 24 September 2024

Celebrating Our Stories: Why Black History Month Matters and How AfroTouch Design is Making History

As October approaches, communities across the UK are gearing up to celebrate Black History Month. This annual observance is not just a time to reflect on the vast contributions of Black individuals throughout history; it’s also an opportunity to promote Black excellence and empower our community. At AfroTouch Design, we recognise the significance of this month as a chance to engage with our stories, celebrate our achievements, and inspire future generations.

Why Black History Month Is Important

Black History Month serves as a dedicated period to spotlight the rich heritage and significant contributions of Black individuals in society. It's a time to address past and present inequalities and to celebrate the progress that has been achieved through resilience and creativity. This observance is essential not only for learning about the historical achievements of Black individuals but also for understanding the ongoing struggles against racism and the steps needed towards true equality.

AfroTouch Design’s Commitment to Celebrating Black History

This year, AfroTouch Design is thrilled to celebrate Black History Month through the launch of our "Culture & Pride" collection. Each card in this collection is designed to reclaim and retell our narratives with pride and authenticity. Inspired by this year's theme, "Reclaiming Narrative," the collection features vibrant, Afrocentric designs that resonate with our community's heart and spirit, encouraging each of us to own our stories and celebrate our heritage.

Breaking New Ground in the Greeting Card Industry

AfroTouch Design has always been at the forefront of promoting diversity and inclusion within the greeting card industry. We made history as the first Black female-led organisation to be stocked by Waterstones bookshops, breaking down significant diversity barriers. This milestone is not just a win for AfroTouch Design but for every customer and supporter who believes in the importance of representation. By being present in mainstream outlets, we help ensure that Black voices and imagery are seen, appreciated, and respected.

Join Us in Celebrating Black History Month

As we prepare to launch the "Culture & Pride" collection, we invite our community to join us in a celebration that goes beyond just one month. These cards are designed not only as a nod to the past but as a beacon for the future. They are an invitation to celebrate who we are every day and to share this pride with friends, family, and loved ones.

We at AfroTouch Design are proud to contribute to the dialogue and celebration of Black History Month. We believe in the power of representation and the importance of inclusivity in every aspect of society, from greeting cards to children’s books, from television screens to corporate boards.

Your Role in Reclaiming the Narrative

By supporting collections like "Culture & Pride," you do more than purchase a card; you participate in a movement. You help amplify the stories that deserve to be told and remind the world of the richness of Black culture. So this October, let's celebrate Black History Month together—by embracing our past, inspiring our present, and reclaiming our future.

Stay Connected

To learn more about the "Culture & Pride" collection and how you can be part of this year's Black History Month celebration, follow us on our social media platforms and visit our blog regularly for updates and features.

Together, let’s make history.

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