Craft Your Brand Identity: Small Business Branding Workbook

NINE TO THRIVE | THE SIDE HUSTLE STUDIO
Stage 3 of 6: CRAFT YOUR BRAND IDENTITY
Printable and Fillable PDF workbook | 29 pages | A4

Build a clear, authentic and trustworthy brand for your side hustle: your purpose, your look, your voice, and a Brand Identity Blueprint you can use straight away.

You don't have to quit your 9 to 5 to thrive. Build your business. Grow your career. Thrive on your terms.

WHAT YOU GET
- 2 PDF files: a Printable version and a Fillable version
- 29 pages in each, A4 portrait, numbered and bookmarked
- Founder welcome, learning objectives, contents and a how-to-use guide
- Worked examples, including AfroTouch Design and fictional businesses
- Exercises with plenty of space for your answers
- Final summary, next steps and an introduction to the next stage

WHAT IS INSIDE
- Part 1: Brand Purpose and Values. Link your purpose to what you learned about your audience, define values you can live by and write a positioning statement.
- Part 2: Your Visual Brand. Research logos, write a logo design brief (including usage rights), fill in a mood board, choose and test accessible colours, and record font choices and licences.
- Part 3: Your Brand Voice. Define your personality and tone, see one message written in different voices, and build a simple messaging pyramid.
- Part 4: Consistency and Trust. Plan consistent touchpoints, see a brand guidelines example, build credibility honestly and make a realistic plan for limited time and budget. Finish with a four-page Brand Identity Blueprint.

WHO IT IS FOR
Employed professionals who want a brand that looks and sounds professional without a big budget. It is made for people building a side hustle alongside full-time or part-time work, with plans that fit real calendars, families and responsibilities.

HOW TO USE IT
- Printable: print at A4, actual size (100%), at home or at a print shop. It works in colour or black and white.
- Fillable: type straight into the boxes using Adobe Acrobat Reader (free) or a desktop PDF app or browser that supports forms. Save your own copy as you go. Some phone apps do not support form fields, so use the printable file if yours does not.

THE NINE TO THRIVE PATH
This workbook is Stage 3 of 6 and works on its own as a complete, standalone resource. The six stages are: 
1. Clarify Your Vision. 
2. Gather Market Insights. 
3. Craft Your Brand Identity. 
4. Implement Your Side Hustle Checklist. 
5. Launch with Confidence. 
6. Get Your First Sale.

ABOUT THE CREATOR
Georgina Fihosy, Founder of The Side Hustle Studio, is also the founder of AfroTouch Design, an award-winning Afro-Luxe greeting card and stationery brand built alongside her career. Nine to Thrive is the name of her programme for people who want to do the same.

PLEASE NOTE
- This is an instant digital download. Nothing is posted to you.
- Files are A4 size. Print at actual size for the best result.
- This workbook is an educational resource. It is not legal, tax, financial or other professional advice and does not promise or guarantee any business or income result.
- UK rules and guidance mentioned reflect general information at the time of writing (November 2026) and can change. Always check current guidance on GOV.UK or with a qualified professional.
- For personal use only. Please do not share, resell, redistribute or upload the files.
- Colours on screen can look different from printed colours. Digital items cannot normally be returned, so please message me if anything is wrong with your files.